[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.therap.cz\/znate-vsechny-faktory-ktere-ovlivnuji-chovani-vasich-zakazniku\/#Article","mainEntityOfPage":"https:\/\/www.therap.cz\/znate-vsechny-faktory-ktere-ovlivnuji-chovani-vasich-zakazniku\/","headline":"Zn\u00e1te v\u0161echny faktory, kter\u00e9 ovliv\u0148uj\u00ed chov\u00e1n\u00ed Va\u0161ich z\u00e1kazn\u00edk\u016f?","name":"Zn\u00e1te v\u0161echny faktory, kter\u00e9 ovliv\u0148uj\u00ed chov\u00e1n\u00ed Va\u0161ich z\u00e1kazn\u00edk\u016f?","description":"Kulturn\u00ed faktory\u2013 jedn\u00e1 se o soubor z\u00e1kladn\u00edch hodnot, postoj\u016f, p\u0159\u00e1n\u00ed a chov\u00e1n\u00ed, kter\u00e9 \u010dlen spole\u010dnosti p\u0159ej\u00edm\u00e1 od rodiny a dal\u0161\u00edch d\u016fle\u017eit\u00fdch instituc\u00ed. Kulturn\u00ed slo\u017eky jsou hmotn\u00e9 (spot\u0159ebn\u00ed statky, d\u00edla architektury\u2026) a nehmotn\u00e9 (soci\u00e1ln\u00ed normy a standardy, poznatky, ideje\u2026). Spole\u010dnost a kultura, ve kter\u00e9 \u010dlov\u011bk vyr\u016fst\u00e1, z\u00e1sadn\u00edm zp\u016fsobem usm\u011br\u0148uje a ovliv\u0148uje jeho chov\u00e1n\u00ed. Osobn\u00ed faktory \u2013 […]","datePublished":"2023-06-02","dateModified":"2023-06-02","author":{"@type":"Person","@id":"https:\/\/www.therap.cz\/author\/#Person","name":"","url":"https:\/\/www.therap.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"therap.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.therap.cz\/wp-content\/uploads\/img_a305273_w1955_t1516794444.jpg","url":"https:\/\/www.therap.cz\/wp-content\/uploads\/img_a305273_w1955_t1516794444.jpg","height":0,"width":0},"url":"https:\/\/www.therap.cz\/znate-vsechny-faktory-ktere-ovlivnuji-chovani-vasich-zakazniku\/","wordCount":506,"articleBody":"Kulturn\u00ed faktory\u2013 jedn\u00e1 se o soubor z\u00e1kladn\u00edch hodnot, postoj\u016f, p\u0159\u00e1n\u00ed a chov\u00e1n\u00ed, kter\u00e9 \u010dlen spole\u010dnosti p\u0159ej\u00edm\u00e1 od rodiny a dal\u0161\u00edch d\u016fle\u017eit\u00fdch instituc\u00ed. Kulturn\u00ed slo\u017eky jsou hmotn\u00e9 (spot\u0159ebn\u00ed statky, d\u00edla architektury\u2026) a nehmotn\u00e9 (soci\u00e1ln\u00ed normy a standardy, poznatky, ideje\u2026). Spole\u010dnost a kultura, ve kter\u00e9 \u010dlov\u011bk vyr\u016fst\u00e1, z\u00e1sadn\u00edm zp\u016fsobem usm\u011br\u0148uje a ovliv\u0148uje jeho chov\u00e1n\u00ed.Osobn\u00ed faktory \u2013 \u00a7\u00a0 V\u011bk a stadium \u017eivotn\u00edho cyklu \u2013 b\u011bhem \u017eivota proch\u00e1z\u00edme n\u011bkolika cykly, d\u00edky kter\u00fdm se m\u011bn\u00ed na\u0161e spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed (mlad\u00fd \u010dlov\u011bk, mlad\u00ed bezd\u011btn\u00ed man\u017eel\u00e9, man\u017eel\u00e9 s\u00a0d\u011btmi, man\u017eel\u00e9 s\u00a0d\u011btmi ve \u0161koln\u00edm v\u011bku, star\u0161\u00ed man\u017eel\u00e9 v\u00a0d\u016fchodu, osam\u011bl\u00fd partner\u2026).\u00a7\u00a0 Zam\u011bstn\u00e1n\u00ed \u2013 rozd\u00edly v\u00a0nakupov\u00e1n\u00ed se m\u011bn\u00ed tak\u00e9 se zm\u011bnou profese (v od\u00edv\u00e1n\u00ed, doprav\u011b, vybaven\u00ed pro konkr\u00e9tn\u00ed typ profese\u2026).\u00a7\u00a0 Ekonomick\u00e9 podm\u00ednky \u2013 p\u0159edstavuj\u00ed \u010dist\u00e9 p\u0159\u00edjmy, \u00faspory, jm\u011bn\u00ed, dluhy, mo\u017enost vyp\u016fj\u010dit si\u2026 V\u011bt\u0161ina spot\u0159ebitel\u016f utr\u00e1c\u00ed sv\u00e9 p\u0159\u00edjmy jako sou\u010d\u00e1st rodiny nebo dom\u00e1cnosti.\u00a7\u00a0 \u017divotn\u00ed styl \u2013 odr\u00e1\u017e\u00ed se v\u00a0lidsk\u00e9 \u010dinnosti a n\u00e1zorech. \u017divotn\u00ed styl lze definovat jako zp\u016fsob, kter\u00fdm lid\u00e9 \u017eij\u00ed, vyd\u00e1vaj\u00ed pen\u00edze a tr\u00e1v\u00ed voln\u00fd \u010das. Odr\u00e1\u017e\u00ed se v\u00a0n\u011bm aktivity, z\u00e1jmy a m\u00edn\u011bn\u00ed.\u00a7\u00a0 Osobnost a vn\u00edm\u00e1n\u00ed sebe sama \u2013 sebev\u011bdom\u00ed, spole\u010dnost, ned\u016fv\u011b\u0159ivost, adaptabilita, autorita, samostatnost, sebed\u016fv\u011bra\u2026Psychologick\u00e9 faktory \u2013 \u00a7\u00a0 Motivace \u2013 motiv je pot\u0159eba, kter\u00e1 dos\u00e1hne takov\u00e9 s\u00edly, \u017ee p\u0159im\u011bje jednotlivce k\u00a0jej\u00edmu uspokojen\u00ed. Existuj\u00ed 3 teorie motivace \u2013 Fredova (lid\u00e9 mnoho sv\u00fdch tu\u017eeb potla\u010duj\u00ed a sv\u00e9 motivaci nerozum\u00ed), Maslowova (pyramida pot\u0159eb), Herzbergrova (dvoufaktorov\u00e1 teorie, faktory zp\u016fsobuj\u00edc\u00ed nespokojenost a faktory, kter\u00e9 zp\u016fsobuj\u00ed spokojenost).\u00a7\u00a0 Vn\u00edm\u00e1n\u00ed \u2013 proces, kter\u00fdm ur\u010dit\u00e1 osoba vyb\u00edr\u00e1, uspo\u0159\u00e1d\u00e1v\u00e1 a interpretuje p\u0159ich\u00e1zej\u00edc\u00ed informace, aby vytvo\u0159ila smyslupln\u00fd obraz reality.o\u00a0\u00a0 Selektivn\u00ed pozornost \u2013 \u010dlov\u011bk si vyb\u00edr\u00e1, kter\u00e9 informace jsou pro n\u011bj d\u016fle\u017eit\u00e9 (vzhledem k\u00a0jeho moment\u00e1ln\u00edm pot\u0159eb\u00e1m).o\u00a0\u00a0 Selektivn\u00ed zkreslen\u00ed \u2013 sklon lid\u00ed p\u0159izp\u016fsobovat informace osobn\u00edmu n\u00e1zoru a interpretovat je zp\u016fsobem, kter\u00fd podporuje p\u016fvodn\u00ed p\u0159edstavu.o\u00a0\u00a0 Selektivn\u00ed zapamatov\u00e1n\u00ed \u2013 lid\u00e9 si v\u011bt\u0161inou zapamatuj\u00ed jen ty informace, kter\u00e9 jsou v\u00a0souladu s\u00a0jejich m\u00edn\u011bn\u00edm.\u00a7\u00a0 U\u010den\u00ed \u2013 vede ke zm\u011bn\u00e1m v\u00a0na\u0161em chov\u00e1n\u00ed, kter\u00e9 jsou d\u016fsledkem zku\u0161enosti. V\u011bt\u0161ina lidsk\u00e9ho chov\u00e1n\u00ed je nau\u010den\u00e1. U\u010den\u00ed je v\u00fdsledkem vz\u00e1jemn\u00e9ho p\u016fsoben\u00ed pohnutek, podn\u011bt\u016f, sign\u00e1l\u016f, reakc\u00ed a odm\u011bn.\u00a7\u00a0 P\u0159esv\u011bd\u010den\u00ed \u2013 je m\u00edn\u011bn\u00ed jednotlivce o ur\u010dit\u00e9 skute\u010dnosti.\u00a7\u00a0 Postoj \u2013 vyjad\u0159uje relativn\u011b konzistentn\u00ed pozitivn\u00ed nebo negativn\u00ed hodnocen\u00ed, pocity a tendence v\u016f\u010di ur\u010dit\u00e9mu p\u0159edm\u011btu nebo my\u0161lence.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zn\u00e1te v\u0161echny faktory, kter\u00e9 ovliv\u0148uj\u00ed chov\u00e1n\u00ed Va\u0161ich z\u00e1kazn\u00edk\u016f?","item":"https:\/\/www.therap.cz\/znate-vsechny-faktory-ktere-ovlivnuji-chovani-vasich-zakazniku\/#breadcrumbitem"}]}]